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We audit real websites in the industries we work in, publish the numbers, and write up what actually moves a business up the page. No theory, no listicles.
We ran nine technical checks across 70 UK fitness websites. Four of 68 passed every one.
We measured 37 UK electrician homepages. All 37 are mobile-ready. Only three publish their registration number.
We rendered 43 UK plumber homepages on a phone and measured what they contain. Not one showed all three.
Plumbing is the UK's most-searched trade at 180,370 a month. How to rank for it in 2026.
Most UK barbershops show up on Google Maps. Very few are optimised to rank in the three results that get the calls.
There are 24,856 personal trainer businesses in the UK. Here is how local clients find you and not a competitor.
Most UK barbers rely on Instagram, but 77% of appointments are now booked online.
35% of UK sole traders have no website, and having one is not enough.
The UK fitness market hit £5.7bn, yet 69% of trainers still rely on word of mouth.
The same checks we run in these audits, on your website, written up in plain English.
