← All work Case study · Website Build + Local SEO

Yerby Coaching

Women's midlife strength coaching. Kilburn, NW London.

Live July 2026

Project overview

ServicesWebsite + Local SEO

Pages built7

StackStatic HTML, Cloudflare Pages

Domainyerbycoaching.co.uk

LocationKilburn NW6

StatusLive. Local SEO in progress.

yerbycoaching.co.uk

The Brief

A ten-year coach ready for a proper home on the web

Louise Yerby had been coaching women in strength, nutrition and mindset for over a decade. She had a Google Business Profile, printed leaflets, and a funnel. What she didn't have was a website that reflected the quality of her coaching, or her rebrand from LYPT Fitness to Yerby Coaching.

She came to us after seeing a demo PT site we'd built, liked the style, and signed up for the website build and Local SEO package. Our first paying client. The brief was clear: build something that looks as good as what she delivers, set it up to rank locally for personal trainers in Kilburn, and handle everything from domain to GA4.

What We Built

Seven pages. One coherent brand.

Home, About, Services, Client Stories, Gallery, Contact, and a dedicated Kilburn landing page built to rank for local PT searches. Every page shares the same design system, schema markup, self-hosted fonts, and WebP images throughout.

7 pages built from scratchSelf-hosted fonts, no Google trackingWebP images, around 60% smaller than JPGGA4 and Search Console live from day oneLocalBusiness and FAQPage schemaCookie consent, PECR compliantGoogle Business Profile optimised at launchCustom 404 pageSitemap and robots.txtCitations across 20+ UK directories

The Design

Cream, gold, and a palette rooted in a printed leaflet

Louise's professionally printed leaflet was the brief. Warm cream backgrounds, gold accents, charcoal footer. The gold Y monogram and “YERBY COACHING” wordmark carry through every page, from nav to favicon.

Every section heading carries one key word set in italic gold, a title accent system borrowed directly from the leaflet. Fonts are Archivo and Mulish, self-hosted so no visitor IP goes to Google on load.

#faf6edCream

#c9a34eGold

#282320Charcoal

#6b5f52Warm grey

Strength and confidence

Archivo 800 · Display headings

Build strength, lose body fat, and feel confident through perimenopause and beyond.

Mulish 400 · Body copy

The Launch

Deployed 21 July 2026. SEO already in motion.

The site went live on Cloudflare Pages on 21 July 2026 at yerbycoaching.co.uk. GA4 live and consent-gated from day one. Google Search Console verified and sitemap submitted within 24 hours.

Local SEO is in active progress: GBP updated with the live URL, business renamed from LYPT Fitness to Yerby Coaching with reviews carried over, and citation building underway across 20+ UK directories with consistent NAP.

DesignJuly 2026

BuildJuly 2026

Launch21 July 2026

ResultsOctober 2026

The Results

From 4 Google reviews to 26, and onto the map

When we started in July, the profile had 4 reviews under its old name. By October it had 26, every one of them five stars.

In October 2026 Yerby Coaching showed in Google's top three on the map for "personal trainer Kilburn".

AI search has picked her up too. That same month, Google's AI Mode listed her first for "nutrition coach Kilburn", and ChatGPT named her among its five recommended personal trainers in Kilburn.

The Review